About US
VISION & MISSION
Our Vision is to help the world see better. We believe everyone deserves to see the best of the world. We aspire to be the one that transforms you as a whole, helping you see, feel, and look better! Thus, our main focus lies in providing an exemplary eye care experience through continuous innovation in both products and service. In eye care, we care more.
Our Mission is to pioneer exceptional eye care services and products to the community. We are dedicated in delivering unparalleled personalised service to our customers. We aim to ensure our customers walk out confidently with enhanced vision and appearance plus a remarkable experience. Thus, we will continue to develop and expand our professional and friendly team with the latest eye care technology to serve one purpose – to match the most optimum vision care tools and service to the needs of our patients.
The Group was established in Malaysia by Dato’ Frankie Ng. The first retail store was opened at Nilai, Negeri Sembilan in Malaysia
Metro Eyewear Holdings Sdn. Bhd. was incorporated
“MOG Eyewear” retail brand was launched with a view to targeting the mid-end segment
“MOG Boutique” retail brand was launched with a view to targeting the high-end segment. “MOG Creations” retail brand was launched with a view to targeting the mid-end segment
“Optical Arts” retail brand was launched with a view to targeting the mid-end segment
BUSINESS MILESTONES
The following table illustrates the key milestones of the development of the Group:
1996 – The Group was established in Malaysia by Dato’ Frankie Ng. The first retail store was opened at Nilai, Negeri Sembilan in Malaysia
1998 – Metro Eyewear Holdings Sdn. Bhd. was incorporated
2004 – “MOG Eyewear” retail brand was launched with a view to targeting the mid-end segment
2007 – “MOG Boutique” retail brand was launched with a view to targeting the high-end segment. “MOG Creations” retail brand was launched with a view to targeting the mid-end segment
2008 – “Optical Arts” retail brand was launched with a view to targeting the mid-end segment
2009 – The Group started its licensing business. “Sunglass Art” retail brand was launched with a view to targeting the mid-end segment and focusing on sales of sunglasses
2010 – The Group started its franchising business
2013 – The Group obtained ASEAN Outstanding Business Awards-Leading in Optical Retail Industry
2014 – “M-Trend” retail brand was launched with a view to targeting the mass-market segment
2015 – “OOPPA” retail brand was launched with a view to targeting the mass-market segment and focusing on the Korean style fast fashion optical products
2016 – “Watch Out” retail brand was launched with a view to targeting the mass-market segment and primarily operates as discount store, its product offerings also include watches
2017 – The Group was awarded ASEAN Master Class Award Entrepreneur of the Year Award in Eyewear Excellence
2018 – “Lens:Me” retail brand was launched with a view to focusing on sales of contact lenses
2019 – “MOG Express” retail brand was launched with a view to targeting the mass-market segment and primarily operates in hypermarkets.
2020 – Online sales platform was launched with a view to focusing on the sales of frames to customers in Malaysia through utilising its retail brand, “Watch Out”