HELP THE WORLD SEE BETTER
At MOG, we aspire to ‘Help the World See Better’ through continuous innovation to help our community see, feel and look better. As we strive to be the trusted eye care provider, we pioneer exceptional eye care services through our trademark 6-in-1 Vision Experience tailored for beyond just an enhanced vision and appearance but a remarkable experience through advanced eye care technology and personalized consumer journey that is impactful. Together with a team of driven professionals, we set the benchmark for professional eye care in today’s optical industry.
As one of the largest optical retail chain in Malaysia, we house numerous retail brands under our umbrella catering to different niches in our community. From 1996 to date, we have accumulated more than 220 international and exclusive brands in our portfolio of optical products covering different vision needs. With our retail network of 90 outlets spreading across Peninsular Malaysia, and a strong asset of an ever-growing MOG team of elites, we strive to continue accelerating and transforming the optical industry for the betterment of vision care to our community.
– In Eye Care, We Care More –
VISION & MISSION
“HELP THE WORLD SEE BETTER”
Our Vision is TO HELP THE WORLD SEE BETTER. We believe everyone deserves to see the best of the world. We aspire to be the one that TRANSFORMS you as a whole, helping you see, feel, and look better! Thus, our main focus lies in providing an exemplary eye care experience through continuous innovation in both product and service. In eye care, we care more.
Our Mission is TO PIONEER EXCEPTIONAL EYE CARE SERVICES AND PRODUCTS to the community. We are dedicated in delivering unparalleled personalised service to our customers. We aim to ensure our customers walk out confidently with enhanced vision and appearance plus a remarkable experience. Thus, we will continue to develop and expand our professional and friendly team with the latest eye care technology to serve one purpose – to match the most optimum vision care tools and service to the needs of our patients.
The following table illustrates the key milestones of the development of the Group:
1996 – The Group was established in Malaysia by Dato’ Frankie Ng. The first retail store was opened at Nilai, Negeri Sembilan in Malaysia
1998 – Metro Eyewear Holdings Sdn. Bhd. was incorporated
2004 – “MOG Eyewear” retail brand was launched with a view to targeting the mid-end segment
2007 – “MOG Boutique” retail brand was launched with a view to targeting the high-end segment
. “MOG Creations” retail brand was launched with a view to targeting the mid-end segment
2008 – “Optical Arts” retail brand was launched with a view to targeting the mid-end segment
2009 – The Group started its licensing business. “Sunglass Art” retail brand was launched with a view to targeting the mid-end segment and focusing on sales of sunglasses
2010 – The Group started its franchising business
2013 – The Group obtained ASEAN Outstanding Business Awards-Leading in Optical Retail Industry
2014 – “M-Trend” retail brand was launched with a view to targeting the mass-market segment
2015 – “OOPPA” retail brand was launched with a view to targeting the mass-market segment and focusing on the Korean style fast fashion optical products
2016 – “Watch Out” retail brand was launched with a view to targeting the mass-market segment and primarily operates as discount store, its product offerings also include watches
2017 – The Group was awarded ASEAN Master Class Award Entrepreneur of the Year Award in Eyewear Excellence
2018 – “Lens:Me” retail brand was launched with a view to focusing on sales of contact lenses
2019 – “MOG Express” retail brand was launched with a view to targeting the mass-market segment and primarily operates in hypermarkets.
– Online sales platform was launched with a view to focusing on the sales of frames to customers in Malaysia through utilising its retail brand, “Watch Out”